MGMT 306

Logistics

Mark Naidorf MGMT 0306 Wilson 413b Telephone: 413-536-8888 Office 572-5715  E-mail: Mnaidorf@wsc.ma.edu Homepage: Mark.wsc.ma.edu Office Hours by appointment Getting Business Information from the Internet

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition) Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.

TEXTBOOK:  The Management of Business Logistics: A Supply Chain Perspective (7th edition)
Authors: John Joseph Coyle, C. John Langley, Jr. , Edward J.Bardi.

Website ISBN-10: 0324007515  | ISBN-13: 9780324007510

Grading and Examinations All examinations are required.

Examinations will most likely be taken in the Wilson computer lab W129 Only.

Students are expected to arrange their schedule to meet the requirements of the tests if necessary.

Table of Contents

LEARNING OBJECTIVES:

1. Marketing Channel Concepts
2. The Channel Participants
3. The Environment of Marketing Channels
4. Behavioral Processes in Marketing Channels
5. Strategy in Marketing Channels
6. Designing the Marketing Channel
7. Selecting the Channel Members
8. Target Markets and Channel Design Strategy
9. Motivating the Channel Members
10. Product Issues in Channel Management
11. Pricing Issues in Channel Management
12. Promotion through the Marketing Channel
13. Logistics and Channel Management
14. Evaluating Channel Member Performance
15. Electronic Marketing Channels
16. Direct Selling and Direct Marketing Channel Systems
17. Marketing Channels for Services
18. International Channel Perspectives

Exams 4 @ 10 % each 40%

Paper 20%

Group Case 10%

Class Participation 10%

Attendance 20%

Subject to change and be modified during the semester